SiC sales leadership for EV inverters.

SiC OEM design-win momentum required dedicated account directors while Wolfspeed was still building commercial structure in key US markets.

Wolfspeed's SiC design-win pipeline was accelerating faster than its sales organisation could cover. OEM programmes in the Midwest and California needed dedicated account directors with EV traction-inverter credibility — not generalist semiconductor sellers reassigned from other lines.

PER mapped power-semiconductor sales leaders with documented EV inverter wins, approaching candidates confidentially where they were still employed by competitors.

Three account directors were placed in six months. Pipeline coverage expanded across five new OEM programmes, with shorter cycle times from first meeting to design-in support.